The first
time for PRIME to cooperate with FCB to serve
its client "Tetra Pak", a series
of roadshows from Oct 15 to Nov 25. For this
project, we worked from strategy development
and program planning to design and production.
Contents included different kind of interactive
games, premium, design and production "Cow
Chess" and product-display showcase in
supermarkets. Besides, we provided promoters'
training in different regions and also their
uniforms' design and production. The show
was very successful for it does help to build
the brand awareness and to drive instant sales
right after the shows.