Tetra Pak RoadShow
Client:
Tetra Pak
Venue: Beijing, Shanghai, Guangzhou and Shenzhen

The first time for PRIME to cooperate with FCB to serve its client "Tetra Pak", a series of roadshows from Oct 15 to Nov 25. For this project, we worked from strategy development and program planning to design and production. Contents included different kind of interactive games, premium, design and production "Cow Chess" and product-display showcase in supermarkets. Besides, we provided promoters' training in different regions and also their uniforms' design and production. The show was very successful for it does help to build the brand awareness and to drive instant sales right after the shows.