Sony Fair 2003
Client:
Sony
Venue: Times Square

To further boost the sales and the brand of Sony electronic products, a grand and splendid roadshow was organized. PRIME designed and allocated the products into several sections so as to bring the public a more unique and diversified brand image. Pop singer Candy Lo was invited to join the launch event. The performance of QRIO, the Small Biped Entertainment Robot was also the highlights of the show, giving the visitors a chance to experience the multi-capable communication product.