HKTDC Toys Festival
Venue: Grand Gateway Plaza, Shanghai

To promote Hong Kong toys to China market relying on the theme of ¡§Intelligence Learning¡¨ , HKTDC organized a toy festival in Shanghai. The exhibition divided into, Toys Show display zone, play zone and press conference. PRIME was responsible for event management including show rundown, crowd control, MC and promoters arrangement. The exhibition was successful and attracted public attention, and boost up sales at the same time.