Ever gained a worldwide reputation for elegant, luxurious products, Estee Lauder recently hosted the product launch of the highly-anticipated new Cyber White series. For the press launch, PRIME was commissioned to design and manage the launch event in The Peninsular. The new spokesperson, Jessica Suen also took part in the event and shared her interesting travel experience and user experience of the newly launched product cope with her dense work. The tastefully design and settings projected a pureness and futuristic image by using the white-colour-tone and silky materials. The event was highly effective and well blended with the new product series as well as to build the brand awareness significantly.