Sony Alpha 100 Camera Press Conference
Venue: Conrad Hong Kong

Sony Corporation of Hong Kong Limited (Sony) announced the launch of its digital Single-Lens Reflex (D-SLR) camera Alpha 100 at the Grand Ballroom of Conrad Hong Kong. The new camera was unveiled in a very special way, fire works sparkled around the circle on the backdrop and then opened a door for the Alpha logo to appear. ¡§The launch of the Alpha 100 represents our first step into the D-SLR market. Indeed, this not only marks an important milestone for Sony, but also brings forth a new beginning in the digital imaging world,¡¨ said Mr. Kunihiko Kawakita, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. The product launch was grand and impressive, all guests and audience were delighted.