Sony Computer Entertainment Hong Kong Limited had hosted PS3 launch ceremony together with First Day Sales at Harbour City, located at Tsimshatsui. This was the first time Sony to launch a product in Hong Kong and the U.S. on the same day. To celebrate this memorable day, Mr. Tetsuhiko Yasuda, Corporate Executive and Managing Director of Sony Computer Entertainment Asia, accompanied by famous models led by Ms. Ana R., Ms. Lisa S. and Ms. Rosemary, participated in millions-worth Lamborghini car parade just to deliver the first PS3 to the first Hong Kong buyer. The event was again highlighted by the three beautiful models performed a fashion show that presented the Y3 fashion designed by the world-renowned fashion designer, Mr. Yohji Yamaoto, to celebrate PS3launch in Hong Kong. Mr. Kent Leung, Managing Director of Media Source Holdings Limited and Mr. Kunihiko Kawakita, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited joined the successful event together to officiate at the launching ceremony.