Rejoice Press Events
Client:
Rejoice
Venue:

apm, Kwun Tong & World Trade Centre, Causeway Bay


Rejoice launched a serie of promotion events recently. The first event was jointly organised with Mannings at apm. At the event, illustrations by the renowned Japanese illustrator Chico Hayasaki were presented, together with the 4 drawings by the famous pop singer Leo Ku. The show was officiated by Mr. Leo Ku by singing the theme song of the new Rejoice advertisement. After the speeches from senior executives by P&G and Mannings, Leo, Chico and professional photographers were invited to the stage to share the techniques of taking photos of beautiful women with live demonstration of models. Leo took photos of the models on stage to demonstrate his photo techniques. In addition, the illustrations by Leo were printed on kitchen bowls, which can be bought together with Rejoice products at Mannings.

The second event was presented together with Watson's at the World Trade Centre, with famous DJ Jacqueline Pang being the MC. The event began with speeches by Mr. Terrence Lam, Brand Manager of P&G Hong Kong Limited and Ms. Cecilia Chan, Purchasing Director, A.S. Watsons Limited. At the event, Mr. Leo Ku shared his secret ways to express love messages to adorable women and read out the love words selected from16 pairs of lovers recruited through the internet. He also taught the audience how to make a card to the loved one. Also, CD single of Leo's Rejoice theme song were made available at all Watson's stores for customers. Moreover, 100 lucky customers were given Leo's autograph after the event. All the guests and audience were warmly involved in the romantic events brought by Rejoice.