Chow Tai Fook "Reborn In Style" Fashion Show
Client:
Chow Tai Fook
Venue: HKCEC

Chow Tai Fook adopted a new logo at their 75th anniversary and held the ''Reborn In Style'' event at the Hong Kong Convention and Exhibition Centre. At the event, Chow Tai Fook revealed its latest corporate image and showcased a vast range of products of the highest quality and caliber, reinforcing Chow Tai Fookˇ¦s leading position in the jewellery industry. Dr. Cheng Yu-Tung, Chairman of Chow Tai Fook Jewellery Co., Ltd and Mr Timothy Cheng, Director of Chow Tai Fook Jewellery Co. Ltd. celebrated this momentous occasion with participating guests and officiated at the unveiling ceremony with famous actress Ms Charlie Yeung. Chow Tai Fook commissioned world-renowned fashion designer, Mr. William Tang, to create its uniforms as a part of the company's image revamping. In addition, Chow Tai Fook was collaborating with international cosmetic brand - Chanel to offer makeup courses for its staff. The new styling of frontline staff is instrumental in conveying an even more stylish, professional and approachable image to customers. Many socialites and celebrities joined Chow Tai Fook for the extraordinary evening. One of the highlights of the event have also featured top models including Christine Au Yeung, Sofie Li, Vanessa Yeung and Mikki Yao parading down the catwalk with alluring fine jewellery pieces especially selected by Chow Tai Fook. These mesmerising pieces were categorized into four different themes: stylish, mysterious, elegant and romantic. All collections on display at the event have a total value of nearly HK$50 million, creating extraordinary glitter and glamour for the night.