The luxury mobile phone Vertu opened a new shop in Harbour City, Tsim Sha Tsui earlier. As a highlight, Vertu launched the new limited edition Vertu Ascent Ferrari 1947 at an unveiling party at Habitu, held jointly with Lane Crawford. A great number of celebrities and press attended this special event. A sharp Ferrari sports car was placed in the middle of the venue, showcasing the new Vertu Ascent Ferrari 1947. The press were first invited to a luncheon to introduce the special features of the new phone. After the press luncheon, a cocktail party was specially held for the VIPs. The highlight of the party was three sessions of fashion show performed by models themed by Vertu's Constellation, Ascent and Signature series mobile phones. The guests were impressed by the luxurious and yet elegant Vertu phones.