Calvin Klein STEEL Underwear Event
Client:
Calvin Klein
Venue: Time Square

To celebrate the 25th Anniversary of Calvin Klein Underwear, the new series ¡§STEEL¡¨ underwear, reinvented from the classic Calvin Klein ¡§Sexy But Comfortable¡¨ look, was launched recently. The ¡§STEEL¡¨ launching event was held at Times Square, Causeway Bay. Celebrities and patrons, Simon Yan Tat-Hua, Shawn Yue Man-lok and Andrew Lien-Kai were being invited to the event and shared their passions towards their favourite Calvin Klein Underwear. Inside a cool, silver metallic facade construction, superheroes emerged in the latest Calvin Klein STEEL Men¡¦s Underwear striking sexy poses. The peephole allowed the audience to catch a glimpse of the provocative picture and got a feel of the intense heat generated by the model interaction. The audience was all excited by this launching event of Calvin Klein STEEL.