Computer Games has become an indispensable entertainment nowadays. The HKCEC was packed by young people visiting the Asia Game Show 2007 in December 07. Sony Computer Entertainment, the largest single exhibitor at the show, set up a booth of some 1,600 square meters, with its Play Station series, from PS to PS3, for visitors to try. In the “3 Major Games Zone”, the new game Gran Turismo 5 Prologue was available for fans. Also, Sony partnered with Apple Daily to organise a “GT5P Apple Cup” competition, of which the winner could be awarded a white edition PS3. Another exciting game available was the WE11 football game. Visitors could participate in the NowTV Cup to win attractive prizes. Time Crisis was the other highlighted games. Special booths were set up for shooting games fans. In addition, more than just showing games trailers on standard displays, games fans could experience the impact of HD PS3? displayed by Sony SRX-R110 S4 projector, offering extreme sensation to the games lovers. All visitors were totally indulged in the exciting games experience offered by Sony.