GC Media Event Catwalk Show

Client: GC Watches
Venue: IFC - The Box

International renowned Swiss GC Watches has always been popular among the young and it is a symbol of trend. The ¡§GC Fall/Winter 2007 Wrist Watch Show¡¨ was held earlier not only to introduce new watches but also the first 10th Anniversary Edition Automatic GC Watch. Mr. Eric Lee, the famous TV host, was invited to be the MC of the show, who introduced to the guests the history of the establishment of GC Watches. Mr. Tony Fung, Executive Director of FJ Benjamin Hong Kong, sole agent of GC Watches in Hong Kong, gave a speech to kick off the show soon followed. A documentary on Paul Marciano, founder of the brand, was showed to illustrate his philosophy of design and concepts on GC Watches. After the video, Ms. Virginie Riot-Billet, Product Manager of GC Watches, came all the long way from Paris, was invited to explain the characteristics of flagship products and its first automatic watch. The highlight of the show was a catwalk of GC Watches performed by top models such as Eunice Chan, Lisa S., Mikki and Sunny. Eunice was then invited on the stage to share her ideas of selecting watches and selected two GC Watches especially for Mikki and Sunny that match their style. All guests were impressed by the new series of GC Watches.