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Newsletter - ISSUE 7 - June

Operation UNITE Press Conference

Working with Ogilvy Public Relations, PRIME is proud to be one of the coordinators participated in arranging three "Operation UNITE" events last month. Theme of these activities was to encourage HK people to face the SARS crisis and to promote solidarity & mutual support in the community. "Operation UNITE" kick-off press conference was held at Times Square by Dr. Rosanna Wong, the Convener; Mrs. Betty Tung, the Honorary Advisor, other steering committees and media representatives. Two following "Hygiene Charter" signature campaigns were held at HKCEC & New Town Plaza respectively. "Hygiene Charter" is a hygienic guideline, which is proposed to individuals & industries in HK to rise up their personal and community hygiene standards.

Octopus Booth at HKII Expo 2003
No one will deny that "Octopus" is getting more involving in our everyday life in HK. Almost everyone will have an Octopus card in the pocket. To introduce its wide range coverage and multi-purpose services, Octopus has appointed PRIME to design a booth in HKII Expo 2003. To match with its rapid expansions of users, we use the concept of "Life is Octopus" of which as a mock-up city where Octopus can be used everywhere, you can also see how easy and convenient to have an Octopus in your hand.

Nokia 7250 Promotion

This time PRIME had a new promotion idea for the new launch of Nokia 7250 mobile phone with flower distribution. To highlight the new "Purple" colour of the phone, PRIME has arranged young and energetic promoters to distribute over 2,000 bunchs of purple violets in Queensway, Central, Wanchai, Mongkok & Tsim Sha Tsui. This activity was so successful, and a long queue lined up in every distribution areas.

Dao Heng Bond Investment Centre
Grand Opening at Central Plaza
Mr. Frederick Ma, Secretary of Financial Services & The Treasury was invited as honorable guests for the grand opening of the new Dao Heng Bond Investment Centre located at Central Plaza. The event was conducted smoothly and successfully. Many guests and press were attracted by this event.

UPS Press Conference at
Conrad Hong Kong Hotel

As a renowned express delivery company, Ogilvy Public Relations and PRIME helped UPS to coordinate a press conference at Conrad Hong Kong hotel to announce their new corporate identity. Similar global debut will also be held in different countries.
Anything you would like PRIME to assist you at any aspect, please contact us at your
convenience. For further information, please visit our website: www.primehk.com

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